Rezumat/Abstract. Today, tomorrow’s success has to be planned and evaluated according to the principles of two major theories: complexity theory and chaos theory. Concepts of globalization and sustainable development require new rules related to contemporary (investment) performance. The goal of this paper is to highlight a sustainability-based approach on investment decision optimization. The empirical study conducted in this area by estimating the parameters of a PANEL data regression model, provides that the relation between socially responsible investments (SRI) and company’s performance is based indirectly on risk opportunities.

Cuvinte cheie/Key words: decision, investment, PANEL, risk, sustainability

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